Careers in Brand Management

Careers in Brand Management

From Milk-Bone to Cocoa Puffs to Colgate, there are more brands in the marketplace today than ever before, and all of them need individuals who can manage them and make them stand out from the rest. And though consumer products companies have traditionally been the natural habitat for brand managers, companies of all kinds have learned the importance of developing and sustaining strong brands. That means there are more brand management positions than ever before. If you’re a marketing whiz hoping for a challenging, well-paid career that also allows you to have a life outside of work, brand management might just be for you. 

Turn to this Wetfeet Insider Guide to explore: 

  • What makes a brand, and what makes a brand successful 
  • The field’s latest trends and their effects on the workplace 
  • Industry rankings and profiles of major players, including their flagship brands 
  • Detailed descriptions of career paths from people currently working in brand management 
  • Crucial factors to consider in planning your career in brand management 
  • What to expect in terms of salary, benefits, perks, and culture Interviewing tips and examples of pointed questions to ask your interviewer 
  • Industry lingo and online resources to aid in your job search

PDF / 2011

$19.95

Hard copy / 2011

$29.95
Add to cart

Comments