Getting Your Ideal Internship: Brand Management

An internship is a rite of passage for any MBA candidate hoping to become a brand manager. This invaluable experience will help you learn the ropes and give you and your potential employer a chance to evaluate each other. Plus, most consumer products firms use their internship programs to recruit new employees for full-time brand management positions. As you can imagine, competition is fierce. This Insider Guide will show you how to network with recruiters on campus, get the internship, wow the higher-ups, and snag that full-time offer. 

Turn to this WetFeet insider guide to explore:

• What questions to ask yourself when considering where to apply 
• How to navigate the on-campus recruiting process, and how to approach companies that don’t recruit on campus 
• The particular skills and experience recruiters are looking for, plus how to differentiate yourself from the competition 
• What you need to know about a firm and its brands before you make contact 
• The different types of projects that brand management interns typically work on 
• How to increase your chances of getting a full-time offer 
• Profiles of real interns working in brand management