Ace Your Interview: Brand Management

Ace Your Interview: Brand Management

One thing stands between you and a coveted position as a brand manager: the job interview. Competition will be tough, but there’s no need to worry. A job interview is really just a conversation that will help determine how you’d fare in a brand management position. Show that you’ve got potential to lead a cross-functional team, analyze market trends and data, and leverage the company’s resources to create—or maintain—a successful product, and the offer could be yours. This Insider Guide will help you make the preparations necessary to keep that conversation focused, productive, and pleasant, so that you can keep your wits about you even when the stakes are high. 

Turn to this WetFeet Insider Guide to explore 

  • What you need to know about the position, the organization, and its brands to excel in an interview 
  • The types of questions that make up a brand management interview 
  • The fundamentals of interview success, from how to dress to how to build rapport 
  • A detailed explanation of marketing case questions, with strong—and weak—sample responses 
  • The importance of emphasizing your business savvy during the interview 
  • Strategies for following up with hiring managers and building on your first impression

Hard copy / 2012

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PDF / 2012