Careers in Marketing

Careers in Marketing

If your creative genius is matched by your analytical acumen, you may find that a career in marketing offers a worthy challenge. The uninitiated may equate marketing with peddling household products, but professional marketers know that their roles are far more complex and engaging than that. Marketing is the essential link between an organization and its target demographic, so it’s the marketing professional’s job to anticipate the public’s needs and position the organization to satisfy those needs. Think you’re up for the challenge? If so, read on. 

Turn to this WetFeet Insider Guide to explore:

  • The current hiring climate and typical career paths for marketing professionals 
  • Which industries offer the most promising opportunities for marketing candidates 
  • What marketing professionals—from associates to directors—really do
  • Recent trends in the field and their potential impact on job seekers 
  • How social media has transformed reaching and communicating with target audiences 
  • The lifestyle, hours, and compensation you can expect from a career in this field

PDF / 2011


Hard copy / 2011

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