Getting Your Ideal Internship: Brand Management

Getting Your Ideal Internship: Brand Management

An internship is a rite of passage for any MBA candidate hoping to become a brand manager. This invaluable experience will help you learn the ropes and give you and your potential employer a chance to evaluate each other. Plus, most consumer products firms use their internship programs to recruit new employees for full-time brand management positions. As you can imagine, competition is fierce. This Insider Guide will show you how to network with recruiters on campus, get the internship, wow the higher-ups, and snag that full-time offer. 

Turn to this WetFeet insider guide to explore:

  • What questions to ask yourself when considering where to apply 
  • How to navigate the on-campus recruiting process, and how to approach companies that don’t recruit on campus 
  • The particular skills and experience recruiters are looking for, plus how to differentiate yourself from the competition 
  • What you need to know about a firm and its brands before you make contact 
  • The different types of projects that brand management interns typically work on 
  • How to increase your chances of getting a full-time offer 
  • Profiles of real interns working in brand management

Hard copy / 2012

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PDF / 2012